After numerous tweaks to the edgerank, gaining organic visibility in 2020 has become a complex issue.
For this reason today we are talking about 5 Facebook tricks to be able to increase the reach of your posts.
Does your page always have the same likes? Is the coverage of your posts always very low?
The fault, as we said, is of EdgeRank, the Facebook algorithm that determines the visibility of a post within the newsfeed, or rather the reach.
It would seem that Zuckerberg & Co’s strategy is to deliberately lower the reach of posts to monetize the enormous potential of their online showcase. Facebook therefore pushes companies and professionals to direct investments in Facebook ADS to increase visibility and engagement. Fortunately, paying isn’t the only way to reach your fanbase.
To increase visibility on Facebook, there are tricks, or better still a cocktail of suggestions, which, if wisely mixed, can help increase the reach of your posts and therefore of your page.
Quality is much more decisive than Quantity
Using a simple logic one could mistakenly think that publishing more posts automatically means more visibility.
The solution to the problem of low visibility would therefore be to publish massively.
Unfortunately this is not how it works, and exceeding with posts of dubious quality means once again boring the user, triggering negative effects.
publications are the number one cause for fans to leave the company page.
Not to mention the hoaxes that can reset your authority: always check the reliability of the sources.
Furthermore, to have a page that is always varied, we recommend that you alternate the contents and study the ones that work best with your audience. Links, videos, photos and even textual statuses, if necessary.
We also recommend that you use interesting content posted on other pages. In this way you have continuity in the publication by integrating your contents with those selected by you as a “content curator”.
Create posts with content that stimulates Sharing
As everyone knows, there are three forms of interaction on Facebook (like, comment and share), all three very important in terms of reach.
The shares have an obvious effect on the life cycle of the content, or create new views which means new possibilities for new likes, comments and shares…. And if things go really well, we can start talking about virality.
There is a difference between a content that lends itself to collecting Likes and one that instead stimulates sharing. Without exaggerating, you can be the one to invite others to share.
Be smart (and cautious) in pushing commercial content
Those who use Facebook do not like to receive commercial offers all the time. So if you publish exclusively promotional content you will get the opposite effect to that hoped for. People won’t interact and as a result the dreaded EdgeRank algorithm will penalize you.
If you really want to do it, first of all don’t overdo the number of promotional posts, and in any case try to create interesting offers, use well-made graphic creatives or use well-constructed stories to tell these advertisements.
Make videos, and upload them directly to Facebook
Video marketing, it is now clear to everyone, is a growing trend that can no longer be ignored.
On the one hand it is true that Facebook also pushes videos at the level of algorithm for views, but videos also have two undeniable advantages. The first is that people increasingly need content that makes it easy to use, on the other hand the “autoplay”, with the video starting automatically, attracts more attention than a static image.
The preview takes place only with videos uploaded directly to Facebook and not with external links to YouTube, Vimeo or other video sharing engines.
So along with the advice to make interesting and educational videos for your fanbase, we recommend that you upload them directly to Facebook.
Involve your audience
There are many ways to engage on social media, the simplest of which can be simply by asking questions of your audience.
A question on a Facebook post increases the possibility of receiving comments, which have a great value in calculating the EdgeRank. And therefore on the reach of your posts.
And (as we always recommend) then be ready and quick in commenting on the answers and in turn answering any other doubts, questions or insights that will come up.
Another way to get involved is to involve other users of the network or other pages, tagging them: for example the author of an article or an influencer who may be interested in the topic. Do not overdo this practice which can be considered annoying by some users.